Before11 is all about achieving your own personal goals. It's based upon the ideas of the "4 Hour Work Week" and "the Power of Focus".
Most todo-lists totally ignore the long-term and don't show you your goals. Before11 has goals so you can make sure you only do important todo's.
The mobile phone is always in our pocket. Before11 is optimized to be quick and easy, just like pen and paper.
You now have a bucket-list in your pocket all the time. No more excuses, let's do this.
“...do the 2 most important things before 11 and your day is already a success." Sounds easy is hard.